Product URLs are SEO-friendly with slugs, not IDs

URLs like /products/clk123abc456 give search engines and humans zero keyword signal, cost rankings on long-tail product queries, and make every shared link look like spam. Competitors using slug-based URLs rank above you for the same inventory. Swapping product platforms or re-seeding the database also breaks every external link because IDs shift, whereas stable slugs survive migrations and preserve the findability equity you already earned.

Add a unique slug column to the product model in prisma/schema.prisma, backfill it from product names, then move the route to src/app/products/[slug]/page.tsx and look up by slug:

model Product {
  id   String @id @default(cuid())
  slug String @unique
}

export default async function ProductPage({ params }) {
  const product = await prisma.product.findUnique({ where: { slug: params.slug } })
}