App does not have a template-generated appearance

Apple's guideline 4.3 (spam) targets apps that are "simply a generic interface without any realistic functionality" — which includes template-generated apps with the default Expo blue-circle icon, placeholder names like "MyApp" or "React Native App," and screens with no purposeful content beyond boilerplate. Apps that look like templates attract heightened review scrutiny on all other guidelines. The ISO 25010:2011 functional-completeness classification applies: an app that hasn't been customized beyond a starter template provides no functional value beyond what the template itself provides.

Replace default template assets and placeholder strings before generating the submission build.

In app.json, verify:

{
  "name": "YourActualAppName",
  "slug": "your-actual-app",
  "icon": "./assets/images/icon.png"
}

The ./assets/images/icon.png file must not be the default Expo solid-blue-circle. Use a 1024×1024 custom icon with your actual branding. In your strings files (ios/MyApp/Info.plist, android/app/src/main/res/values/strings.xml), replace app_name = "MyApp" with your real app name. Search your source for HomeScreen, Screen1, MainScreen and verify each has app-specific content, not boilerplate placeholder text.