App does not impersonate or clone another app's concept, name, or UI

Apple guideline 4.1 and Google Play's Impersonation policy go beyond trademark law — they apply even when the developer has no intent to deceive. An app name containing a brand prefix like 'Insta-' or an icon that shares a color palette and shape language with a recognizable competitor will be rejected on visual similarity alone. Downstream, trademark holders can file DMCA-equivalent takedowns even after an app passes initial review, resulting in removal from the store and potential legal exposure under CWE-1021 (Improper Restriction of Rendered UI Layers).

Rename the app to something that contains no registered trademark or close approximation, redesign the icon so it shares no shape-color-symbol combination with any recognizable competitor, and audit all source files for competitor brand names leaking into user-visible strings.

# Audit competitor brand references in strings
grep -r "Instagram\|TikTok\|Snapchat\|WhatsApp\|Facebook" src/ --include="*.tsx" --include="*.ts"

For apps in crowded social or media categories, the differentiating feature must be front-and-center in the first screen — not buried in settings. A cosmetic rebrand without a functional distinction will not survive a second review pass.