App preview video follows platform guidelines
Why it matters
App Store Connect rejects preview videos that exceed 30 seconds, show web-based content, include third-party service UIs rather than in-app captures, or contain licensed audio without distribution rights — all under Guideline 2.3 (Accurate Metadata). A rejected preview video blocks the entire submission, not just the video asset, so a 31-second clip or a screencast labelled marketing-promo.mp4 costs a full review cycle.
Severity rationale
Info because the preview video is optional; rejection only fires when a non-compliant video is actively submitted.
Remediation
Record directly from the device with Xcode's screen recording or QuickTime on a connected iPhone/iPad — not a screencast of a browser or a marketing animation. Keep the clip between 15 and 30 seconds, skip voiceover (Apple applies the app's own audio), and store the file at fastlane/screenshots/<locale>/preview.mp4 so it ships with the rest of the metadata. For Android, upload a YouTube URL through Play Console rather than a local file.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the App Store Metadata & Listing Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from app-store-metadata-listing·automated