No impersonation — name and icon don't mimic existing apps

Apple Guideline 4.1 (Impersonation) and Google Play's Impersonation Policy both classify confusingly similar names or icon designs as grounds for immediate rejection. Beyond rejection, trademark holders (Spotify AB, Meta Platforms, Block Inc.) routinely file intellectual property claims against infringing apps through Apple's and Google's dispute processes, which can result in forced removal, developer account termination, and civil litigation under Lanham Act §32. A bundle ID containing a competitor's name (e.g., com.dev.uberclone) is discoverable by the trademark holder in App Store search and accelerates claim filing.

Before finalizing the app name, search both app stores for the exact name and phonetically similar variants. Remove all third-party trademarks from the name, bundle ID, and icon:

# Check current app name across metadata sources
grep -r 'app_name\|expo.name\|"name"' app.json android/app/src/main/res/values/strings.xml

If building a legitimate integration (a Shopify store manager, a Stripe dashboard), use the brand's official partner naming guidelines — typically requiring your brand name to lead ('Acme for Shopify', not 'Shopify Manager by Acme'). Update app.json, fastlane/metadata/, and android/app/src/main/res/values/strings.xml consistently so the name is identical across all submission surfaces.