# Google Business Profile link is present

- **Pattern:** `ab-001773` (`marketing-local-seo.nap-business-info.gbp-link`)
- **Severity:** medium
- **Lifecycle:** active
- **Last modified:** 2026-04-18
- **Canonical URL:** https://auditbuffet.com/patterns/ab-001773
- **License:** CC-BY-4.0 — attribute to AuditBuffet Pattern Catalog (https://auditbuffet.com/patterns/ab-001773)

## Why it matters

A site without a linked Google Business Profile or Maps URL forces customers to open a new tab, re-search the business name, and hope the right GBP entry surfaces — a detour that tanks direction-seeking conversions and starves the GBP listing of the outbound click signals Google uses to rank it. Under the findability taxon, the GBP is the canonical local record; orphaning it from the website weakens the site's own local pack position.

## Severity rationale

Medium because most visitors can still find directions via a second search, but the detour measurably reduces conversion on mobile.

## Remediation

Add a direct link to the Google Business Profile or a pre-filled Maps URL in `src/components/footer.tsx` and on the contact page, alongside the address. Use the business's canonical `g.page/...` short link when available.

```tsx
<a href="https://maps.google.com/?q=Your+Business+123+Main+St+Springfield+OH" target="_blank" rel="noopener">Get Directions</a>
```

## Detection

- **ID:** `gbp-link`
- **Severity:** `medium`
- **What to look for:** Search for links to Google Business Profile or Google Maps across all components. Look for URLs containing `maps.google.com`, `google.com/maps`, `g.page/`, `goo.gl/maps`, or `maps.app.goo.gl`. These typically appear in footer components, contact pages, or CTA sections. Also check for a "Get Directions" link that could be pointing to a maps URL.
- **Pass criteria:** Count all Google Maps or GBP links across the codebase. At least 1 link to the business's Google Business Profile or a Google Maps directions link must be present somewhere on the site.
- **Fail criteria:** No links to Google Maps or Google Business Profile found anywhere in the codebase.
- **Skip (N/A) when:** Whole-audit N/A rule applies.
- **Detail on fail:** `"No Google Business Profile link or Google Maps link found in any component. Customers cannot easily navigate to the business from the website."`
- **Remediation:** Add a Maps link to your `src/components/footer.tsx` or contact page:

  ```html
  <a href="https://maps.google.com/?q=Your+Business+123+Main+St+Springfield+OH" target="_blank" rel="noopener">Get Directions</a>
  ```

---

Taxons: findability, user-experience

HTML version: https://auditbuffet.com/patterns/ab-001773