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Bundles/directory-listing-schema

Listing Data & Schema Audit

directory-listing-schema · v1.1.0 · paid

Evaluates structured data markup, data model quality, image handling, data freshness signals, and content completeness.

Structured Data Markup

structured-data · weight 0.3

Each listing page has valid JSON-LD with correct Schema.org type
ab-001015
critical
Structured data populates name, description, url, and contact or location property
ab-001016
critical
Images stored in CDN-backed object store, not base64 or direct server uploads
ab-001017
critical
Images resized to max 1200px and compressed to 200KB or less before storage
ab-001018
high
Last verified or updated timestamp reflects actual verification date
ab-001019
high
aggregateRating in structured data matches visible on-page values
ab-001020
high
openingHoursSpecification present for business listings, encoding all 7 days
ab-001021
low

Content Completeness

content-completeness · weight 0.28

Listing pages display all submitted core fields; no field silently dropped
ab-001022
high
Missing optional fields show "Not provided" or "Suggest an edit", not broken UI
ab-001023
high
Description minimum length enforced at submission; short descriptions flagged incomplete
ab-001024
high
Category taxonomy uses controlled vocabulary, not freeform text
ab-001025
high
All listing images have descriptive alt text
ab-001026
high
Long-form descriptions render markdown or HTML correctly; no raw markup shown
ab-001027
low
Multi-value fields stored as arrays, not comma-delimited strings
ab-001028
low

Image Handling

image-handling · weight 0.22

Images served with explicit width and height to prevent layout shift
ab-001029
medium
Closed or inactive listings redirect to a closed-listing page, not 404
ab-001030
low
Placeholder image shown for listings with no uploaded image
ab-001031
low
Primary listing image marked with itemprop="image" or in structured data
ab-001032
low

Data Freshness & Signals

data-freshness · weight 0.2

Automated staleness warnings sent after 90 days without verification
ab-001033
high
Review counts and ratings updated near-real-time on submission
ab-001034
high