Campaign Orchestration & Sequencing Audit

campaign-orchestration-sequencing · v1.1.0 · paid

Audits the campaign brain — sequence and drip architecture, cadence and spacing rules, reply and engagement detection, lead scoring, and CRM routing for email campaign systems.

Sequence Architecture

sequence-architecture · weight 0.3

Sequences modeled as state machines
ab-000598
critical
Sequence state persisted per contact (survives restarts)
ab-000599
critical
Branching logic for engagement-based paths
ab-000600
high
Entry and exit conditions are explicit
ab-000601
high
Sequence versioning for in-flight contacts
ab-000602
high
Sequence templates reusable across campaigns
ab-000603
low

Cadence & Spacing

cadence-spacing · weight 0.25

Minimum spacing enforced between emails to same contact
ab-000604
critical
Per-contact frequency cap across all campaigns
ab-000605
high
Recipient timezone respected for send time
ab-000606
medium
Business hours sending option
ab-000607
low
Weekend exclusion configurable
ab-000608
low

Reply & Engagement Detection

reply-engagement · weight 0.25

Reply detection implemented
ab-000609
high
Reply auto-pauses sequence for that contact
ab-000610
high
Out-of-office detection
ab-000611
medium
Engagement scoring uses multi-signal approach (not opens alone)
ab-000612
low
Negative engagement triggers sequence exit
ab-000613
high

Lead Scoring & Routing

lead-scoring · weight 0.2

Scoring model documented and versioned
ab-000614
high
Near-real-time score updates
ab-000615
low
Threshold-triggered actions (score > X → notify sales)
ab-000616
high
Score decay for inactive contacts
ab-000617
low
CRM integration for lead handoff
ab-000618
low