Campaign Analytics & Attribution Audit

campaign-analytics-attribution · v1.1.1 · paid

Audits open/click tracking implementation, A/B testing infrastructure with statistical rigor, multi-touch attribution models, and reporting pipeline reliability for email campaign systems.

Tracking Implementation

tracking-implementation · weight 0.3

Apple Mail Privacy Protection accounted for in open rate calculation
ab-000579
critical
Click tracking served through owned redirect domain
ab-000580
high
Tracking pixel uses a transparent 1x1 GIF or PNG
ab-000581
medium
Click redirect preserves original URL on tracking failure
ab-000582
high
Tracking events stored with precise timestamps, not daily aggregates
ab-000583
low

A/B Testing Infrastructure

ab-testing · weight 0.25

Variant assignment is deterministic per contact
ab-000584
critical
Sample size calculated before experiment launch
ab-000585
high
Statistical significance verified before declaring a winner
ab-000586
high
Experiments are isolated — one active experiment per contact at a time, or interaction effects are handled
ab-000587
medium
Control group is maintained throughout the experiment
ab-000588
high

Attribution & Conversion

attribution-conversion · weight 0.25

UTM parameters are standardized and consistently applied
ab-000589
high
Multi-touch attribution model implemented — not exclusively last-click
ab-000590
high
Conversion events are linked back to the originating email send
ab-000591
critical
Attribution window is configurable, not hard-coded
ab-000592
low
Attribution data joins with send data to provide full-funnel view
ab-000593
low

Reporting Pipeline

reporting-pipeline · weight 0.2

Report data has a defined refresh schedule
ab-000594
medium
Aggregate metrics reconcile with individual campaign data
ab-000595
high
Timezone handling is correct in report date bucketing
ab-000596
low
Raw event data is retained for custom analysis
ab-000597
low